In the Zone.
07.18.2012 § Leave a Comment
What happens when a stick of deodorant is accidentally misread as being named “Dancer Zone”?
It is put in cart to be purchased. Immediately.
What happens when a stick of deodorant thought to be named “Dancer Zone” is actually realized to be “Danger Zone”?
Disappointment. Sadness. But is still purchased … because it looked like Dancer Zone.
I’m convinced this is subversive advertising on their part. They knew they wanted to reel me in to try their product.
And they knew exactly how to do it.