In the Zone.

What happens when a stick of deodorant is accidentally misread as being named “Dancer Zone”?

It is put in cart to be purchased. Immediately.

What happens when a stick of deodorant thought to be named “Dancer Zone” is actually realized to be “Danger Zone”?

Disappointment. Sadness. But is still purchased … because it looked like Dancer Zone.

old spice danger zone deoderant

I’m convinced this is subversive advertising on their part. They knew they wanted to reel me in to try their product.

And they knew exactly how to do it.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s